UX Designer. Brand, motion, and systems from concept to launch.

Designing experiences that work for the people using them and the businesses building them.

Hero visual 1
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A few things about me

I'm a UX and visual designer based in Des Moines, IA. I work at the intersection of brand, systems, and motion. Good design lives where user needs and business goals meet.

I'm drawn to the messy middle of the process. The questions, the iterations, the details most people never notice but everyone feels. Craft matters to me. So does whether the work performs.

300+ websites shipped

Across agency, in-house, and freelance delivery.

10+ years in product and brand

Experience spanning strategy, UX, and visual systems.

End-to-end execution

From concept and testing to polished launch.

Selected work

Design system / implementation

Hy-Vee Digital Magazine

A Midwest grocery brand with 20+ years of print content moving to a fully digital platform. Inherited a half-built design system and shipped 300+ live pages.

Scope
25 components / 300+ live pages
Contribution
System audit to launch
Outcome
Grew MoM traffic & engagement
Read case study

Brand / web / ecommerce

Life:Beautiful

Full redesign of a lifestyle magazine brand—branding, components, IA, and a Webflow + Shopify hybrid. AI-assisted imagery across print and live product pages.

Scope
Brand, site, storefront
Contribution
Lead design & build
Outcome
Live Shopify + Webflow stack
Read case study

UX / editorial / systems

Editorial product systems

Component libraries and templates that scale recurring editorial workflows—so teams ship consistent pages without slowing down the newsroom.

Scope
Patterns & documentation
Contribution
UX through handoff
Outcome
Faster publish cycles
Read case study